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Brand partnerships

Partner with Gurpreet

Reach an engaged Instagram audience of technology professionals, engineers, job seekers, and AI enthusiasts.

I’m Gurpreet Sohal — an engineering leader, founder, and former Microsoft and Amazon leader. I create practical content about AI, software engineering, technical interviews, career growth, and building in technology.

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Available for select partnerships with AI, developer tools, education, productivity, career, and technology brands.

Creator snapshot

Instagram followers
40K+
Instagram creator
Verified
Former engineering leader
Microsoft · Amazon
and founder
Director of Engineering
Based in
United States
Content about tech careers
AI · engineering · interviews

Why partner with me

A technical audience, reached by someone technical.

They come for guidance, not entertainment

The audience follows me for useful, credible technical guidance. That is a harder audience to win and a more valuable one to reach.

Engineering leadership, explained plainly

I combine hands-on engineering leadership with approachable educational content, so a technical product does not have to be simplified into meaninglessness.

Products shown working, not described

I can demonstrate a technical product through a practical workflow rather than a generic endorsement — what it does, where it fits, and who it is for.

Credibility that carries to the campaign

A background at Microsoft and Amazon lends weight to AI and technology campaigns that a general creator cannot offer.

Relevance over volume

I prioritise partnerships that are genuinely useful to my audience. That is also what makes them work.

Content options

Instagram packages.

Sponsored Instagram Reel

A dedicated short-form video covering the product, workflow, or use case.

Starting rate

Shared with your quote

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Instagram Story Campaign

A three-frame Instagram Story set with a link or call to action.

Starting rate

Shared with your quote

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Instagram Reel + Stories

One sponsored Reel plus a three-frame Story set with a link or call to action.

Starting rate

Shared with your quote

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Multi-Post Campaign

Two Instagram Reels plus two three-frame Story sets.

Starting rate

Shared with your quote

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Three-Month Partnership

Three Instagram Reels plus three Story sets, planned as an ongoing campaign.

Starting rate

Shared with your quote

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Starting rates for every package are sent as soon as you submit the form below — no waiting on a reply. Rates are starting estimates. Final pricing depends on creative complexity, deliverables, timeline, revisions, licensing, exclusivity, and paid-media requirements.

Licensing and usage

What the base package covers.

The base package covers content creation and publication on @askgurpreet. Reposting, brand-owned usage, paid advertising, Partnership Ads, raw footage, exclusivity, and extended licensing are priced separately.

  • Reposting on brand-owned social channels
  • Website, email, or other marketing usage
  • Paid advertising from the brand’s account
  • Instagram Partnership Ads or boosting through my account
  • Raw footage
  • Category exclusivity
  • Extended or worldwide usage

Usage must have an agreed duration, territory, and list of channels. Perpetual or unrestricted rights are not included in standard packages.

Who I work with

Categories that fit.

Every partnership is reviewed for audience relevance and product quality.

Process

Four steps, no surprises.

  1. 01

    Submit the campaign details

    Product, deliverables, timeline, budget, and usage requirements.

  2. 02

    Align on deliverables, rights, and timeline

    What is being made, where it may run, and for how long.

  3. 03

    Approve the concept

    You see the angle and the hook before anything is filmed.

  4. 04

    Create, review, and publish

    One review round is standard; additional rounds are scoped up front.

Collaboration request

Tell me about the campaign.

The more precise the deliverables, timeline, and usage requirements, the faster I can come back with availability and a final quote.

Requested deliverables

Select all that apply.

Or email me directly at info@askgurpreet.com

Questions

Before you write in.

Do you accept gifted-only collaborations?

I primarily accept paid partnerships. Products or account access may be provided for evaluation but do not replace the campaign fee.

Are usage rights included?

Publication on my channel is included. Brand reuse, advertising, boosting, and extended licensing are quoted separately.

Can you create a tutorial or product demonstration?

Yes. Technical tutorials and practical workflow demonstrations are available when the product is relevant to my audience.

Do you offer long-term partnerships?

Yes. Ongoing partnerships are preferred when there is a strong audience and product fit.

Is affiliate compensation available?

Affiliate compensation can be added to a guaranteed campaign fee but does not normally replace it.

Have a campaign in mind?

Share the product, deliverables, timeline, budget, and usage requirements. I’ll review the opportunity and respond with availability and a final quote.

Request a collaboration

Not here about a partnership? The ebooks and the free app are probably what you wanted.